Join Us »

The Advocate

Eastern Asia

The Advocate is your go-to source for the latest adventure travel news.

Uplifting communities through tourism

We are a regional travel agency based in Shikoku, Japan operating tours for international tourists to Shikoku and Seto Inland...

Read More
Wild Women Expeditions Plans Journey through Millennia Traversing Mongolia’s Gobi Desert

For 12 days in 2020, Wild Women Expeditions will immerse women-only guests in a universe so old, so vast and so remote that the 21st...

Read More
Rural Family Adventure in Japan

Our Rural Family Adventure draws on Oku Japan's strong links with local people and the individuals we know personally. With a focus...

Read More
Visit Nagano and Gifu This Winter

Visiting Nagano and Gifu prefectures, our new self-guided tour will amaze you with incredible views of Japan's Northern Alps. As you...

Read More
Self-guided Adventure in Eastern Hokkaido

We are delighted to announce a new tour visiting the incredible region of Eastern Hokkaido. Oku Japan’s first self-guided tour...

Read More
SpiceRoads Cycling Launches New Women Only And Solo Only Trips

SpiceRoads Cycling, a pioneer in cycling holidays throughout Asia, has just launched two new travel experiences on its tours: Women...

Read More
Kyushu: Land of Fire

On the island of Kyushu, you'll discover a unique world- part of Japan, but far away from the dazzling lights of Tokyo or street food...

Read More
Explore Wild Lands Of Eastern Hokkaido

Hokkaido is the second-largest of Japan’s islands, long regarded as a remote wilderness by other residents of the Japanese archipelago....

Read More
NEW: Japan's Kumano Kodo, Easter in Rome and more for 2019!

CaminoWays.com, the walking and cycling experts, have launched exciting new tours for 2019 to inspire walking enthusiasts and Camino...

Read More
Nakasendo Further - New Ways to Travel on the Old Kiso Road

Oku Japan is excited to announce a new self-guided tour on the scenic Nakasendo Trail, taking travellers further off the beaten track....

Read More
Cycling the Noto Peninsula

The peninsula is known for its breathtaking coastline and its abundant nature. There are pristine landscapes and picturesque, beautifully-preserved...

Read More
Ultimate Taiwan Ride

Feel like you're up for a challenge? Then this trip is for you -Introducing the brand new Ultimate Taiwan Ride. This incredible...

Read More