The Advocate

We are a regional travel agency based in Shikoku, Japan operating tours for international tourists to Shikoku and Seto Inland...

For 12 days in 2020, Wild Women Expeditions will immerse women-only guests in a universe so old, so vast and so remote that the 21st...

For those into Japanese cuisine, words like Sushi, Sashimi, and Tempura surely ring a bell. What most people don’t know is that Japan...

Mount Koya has been a place of religious devotion and ceremony since the 9th century when Kobo Daishi founded the first temple and...

This traditional Ryokan, an old-fashioned, multi-story house, is beautifully maintained and furnished, with amazing local lacquerware...

Natural Habitat Adventures has upped the already-intensive panda focus on its new itinerary for 2018 departures of The Wild Side of...

Japan’s fourth-largest island of Shikoku is home to some of the country’s most spectacular and undeveloped scenery. The island...

Fire destroyed most of Magome village in 1895, but the resilient community rebuilt. At the entrance to the village, you will see the...

Tokiwa-so is a traditional family-run inn, located in the heart of Dogo Onsen. The original innkeeper was also an avid fisherman and...

A travel company that specializes in women-only wilderness adventures vows that pairing women with one country’s icon – the horse...

Onsen hot springs have soothed the Japanese body and soul for at least two thousand years. Blessed with over 3,000 named hot springs,...

Tucked along a quite alleyway, just around the corner from the renowned Dogo Onsen main bathhouse, sits Sachiya Ryokan. Sachiya is...