World leader in small group, multisport active travel, Austin Adventures, announces the recent launch of its newly designed, mobile-and-tablet-friendly website after eight months of planning and programming focused on enhancing the end user’s overall experience. The redesigned website can be viewed at http://www.austinadventures.com/.
Assisted by the web technology firm Verb Interactive, the website’s responsive design allows it to be viewed efficiently on whatever device the user is on; desktop PC, laptop, tablet or mobile phone. Programming senses the device and adjusts the screen and features accordingly.
Other user-friendly innovations include an easier-to-navigate format including a trip finder and world map feature and a call-back request function that alerts Austin Adventures of a caller’s name, phone number and best time to call back.
For conducting trip research and planning, the new site promotes an expanded travel resources page: http://www.austinadventures.com/about-us/adventures/travel-planning-resources/ with everything from weather and health advisories to passport and visa information. It even offers advice on choosing the right tour operator.
“Before we began, we took a close look at our business and what our travelers are looking for,” explains Dan Austin, president and founder of Austin Adventures. “The more good content we can put at their fingertips the more informed they will become. And a smart, educated traveler usually makes the right vacation decision.”
Austin has seen a marked increase in people looking to create a private trip, unique to their personal interests and desire. In the redesign he wanted to give those free-spirited travelers more information on what’s possible through his company. So for anyone seeking a private and custom tour, there’s an expanded section dedicated to planning bespoke vacations: http://www.austinadventures.com/about-us/adventures/travel-planning-resources/plan-adventure-vacation/plan-perfect-custom-adventure-vacation/ and a page that offers a number of possible destinations: http://www.austinadventures.com/tour-packages/custom/.
As the market expands and new leisure travelers are exposed to adventure travel,Austin points out that there’s a need to help them understand the choices and what a typical tour is all about. A new How to Plan an Adventure Vacation Page offers helpful guidelines and steps to first-time active travelers: http://www.austinadventures.com/about-us/adventures/travel-planning-resources/plan-adventure-vacation/
Crowd-sourcing for unbiased advice and recommendations is also a trend that Austin Adventures wanted to embrace. The new site redesign makes it easier for a prospective client to share trips he/she is interested in with family and friends or read about what others had to say. With a click of a button visitors can email trip links to others, post about them on Facebook, Google+ and more, or create a board on Pinterest.
Since a picture tells a thousand words, compelling images are also important for visitors and dreamers. An enhanced photo gallery with high-resolution photography for both media and consumers offers 399 separate albums with over 10,000 separate photos: http://www.austinadventures.com/about-us/adventures/image-gallery/