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Natural Habitat Adventures Garners Virtuoso Award for Leadership in Sustainable Tourism

Story by Natural Habitat Adventures

Posted: August 24, 2015

International luxury travel network Virtuoso recently recognized Natural Habitat Adventures as a winner of its prestigious Virtuoso Awards honoring the network’s finest travel advisors, agencies and preferred partners.

Natural Habitat Adventures was singled out for its leadership role in sustainable tourism.

Don Martinson and Ted Martens accept the award

“We are thrilled to receive this distinguished award. Since our inception in 1985, Natural Habitat Adventures has strived to be a global leader in sustainable travel and ecotourism. Our commitment to these principles runs deep within our company ethos and is manifested throughout our office and field operations. We’re proud to have initiated a number of “industry firsts,” and we continue to push our company and our partners to be sustainability leaders,” said Ted Martens, Vice President of Marketing & Sustainability.

The award recognizes Natural Habitat Adventure's leadership and commitment to sustainable tourism principles and practices, including the company’s innovative partnership with World Wildlife Fund, their Carbon Pollution Reduction program, the introduction of the planet's first hybrid safari truck, and support of local communities through the Natural Habitat Foundation.

The awards were announced at its gala dinner on Aug. 13 at Bellagio Resort & Casino in Las Vegas, which closed the 27th annual Virtuoso Travel Week conference. Hosted by Virtuoso Chairman and CEO Matthew D. Upchurch, the gala attracted more than 2,700 attendees, including some of the biggest names in luxury travel.

The Virtuoso Awards allow travel industry peers to recognize each other’s accomplishments. The network’s travel providers vote for agencies and advisors, while agency members vote for preferred suppliers. This year Virtuoso received more than 12,000 votes from advisors and suppliers.

“Virtuoso’s selective acceptance process means that only the world’s top travel professionals are part of our network,” Upchurch said. “Because of that, the peer-to-peer Virtuoso Awards are an especially valued industry recognition.”

For information on all of Nat Hab’s trips, descriptive itineraries, date availability and reservations, call 800.543.8917 or visit Click HERE to order a copy of the 2015-2016 catalog.

About Virtuoso

Virtuoso®is the leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 370 agency members with more than 9,800 elite travel advisors in 30 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific and the Middle East.  Drawing upon its preferred relationships with 1,700 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access.  More than (US) $14 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry.  For more information, visit