Award-winning tour operator Austin-Lehman Adventures (ALA), the multisport tour company setting adventure travel standards in The Americas, Europe, Africa and the Caribbean, has been selected by Kraft Foods as its promotional partner in a trip giveaway contest promoting its Capri Sun juice drink brand.
“From the hundreds of companies out there creating family adventures, Kraft chose Austin-Lehman Adventures, and we couldn't be more pleased,” said Dan Austin, ALA founder.
“Capri Sun Epic Adventure” runs from March 4 through Sept. 30, 2013, with promotional artwork featuring the ALA logo on every box of Capri Sun juice drinks. The code to enter the on-line contest is on individual juice drink pouches. At last count, 750 million juice drink pouches were scheduled to herald the national promotion. ALA is providing the three grand prizes that are six-to-eight-night, air-inclusive trips awarded to one four-person family for each destination. The trips include an African safari, an Hawaiian Island Hopping Adventure, and an exploration of Australia’s Great Barrier Reef. Each grand-prize winning family also receives a budget in addition to the trip and airfare and the opportunity to customize their holiday within budget parameters. There is no purchase necessary to enter. For trip details and to enter the contest please see Capri Sun's website.
First and second prize winners receive rugged adventure gear such as backpacks, binoculars, boogie boards, cameras, LED headlamp and 2-way radios.