Tofino Expeditions has been on the World Wide Web since 1996, updating as consumer interests changed and the travel industry grew. The veteran sea kayaking company has done it again and is kicking off 2015 with a whole new look, eager to please adventure travelers worldwide!
Back in the day, when consumers searched for “adventure travel” on Yahoo!, they probably saw results for Mountain Travel and Tofino Expeditions but no other tour operators. Since the early 2000s, there has been a pile on effect of tour operators joining the online party, each providing diverse travel services and trying to stand out from the rest. Because of this increase in new businesses, tour companies must be able to grab consumers’ attention is just a few seconds.
“People just aren’t reading pages of text anymore. I know I don’t read it. It’s really the pictures that grab their attention and create that emotional connection,” said Grant Thompson, owner of Tofino Expeditions.
The new Tofino Expeditions website offers a colorful graphics-driven experience, with amazing photography, bold headlines, navigable links and easy-to-scan bullet points. On each trip page, you will be met with the must-know trip specifics and photo gallery at the top of your screen. Scroll down a bit for trip Highlights, clicking the arrow to the right of each photo for details. If you like what you see, check out the full Itinerary, summarizing each day of your adventure. You can also access information about the selected accommodations and if an extension is offered. If this is the trip for you, head to the Dates & Availability section at the bottom – the information is in a clean, readable chart showing you all future dates open for bookings. What is included in the trip cost, you ask? Don’t worry, all of that information is listed on the trip page as well!
If you’re excited to see the website for yourself but you’re not near a computer, don’t stress … there’s a mobile-friendly version too! Just go to www.tofino.com and explore the authentic cultural journeys you can experience with Tofino Expeditions.