The Advocate

We are a regional travel agency based in Shikoku, Japan operating tours for international tourists to Shikoku and Seto Inland...

For those into Japanese cuisine, words like Sushi, Sashimi, and Tempura surely ring a bell. What most people don’t know is that Japan...

Mount Koya has been a place of religious devotion and ceremony since the 9th century when Kobo Daishi founded the first temple and...

This traditional Ryokan, an old-fashioned, multi-story house, is beautifully maintained and furnished, with amazing local lacquerware...

Japan’s fourth-largest island of Shikoku is home to some of the country’s most spectacular and undeveloped scenery. The island...

Fire destroyed most of Magome village in 1895, but the resilient community rebuilt. At the entrance to the village, you will see the...

Tokiwa-so is a traditional family-run inn, located in the heart of Dogo Onsen. The original innkeeper was also an avid fisherman and...

Onsen hot springs have soothed the Japanese body and soul for at least two thousand years. Blessed with over 3,000 named hot springs,...

Tucked along a quite alleyway, just around the corner from the renowned Dogo Onsen main bathhouse, sits Sachiya Ryokan. Sachiya is...

Cultural and spiritual immersion in uniquely Japanese surroundingsIn the north-east of Nara prefecture, Fukano was designated as "One...

We offer the opportunity for our guests to stay in our Kumano Kodo branch, which is a lovely traditional wooden building located along...