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The Advocate

Nature in Japan

The Advocate is your go-to source for the latest adventure travel news.

Uplifting communities through tourism

We are a regional travel agency based in Shikoku, Japan operating tours for international tourists to Shikoku and Seto Inland...

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Explore Wild Lands Of Eastern Hokkaido

Hokkaido is the second-largest of Japan’s islands, long regarded as a remote wilderness by other residents of the Japanese archipelago....

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Nakasendo Further - New Ways to Travel on the Old Kiso Road

Oku Japan is excited to announce a new self-guided tour on the scenic Nakasendo Trail, taking travellers further off the beaten track....

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Wilderness Travel Introduces 30 New Small Ship Itineraries for 2018-2019

Travelers will be able to experience 30 new small ship cruise itineraries around the world from among 91 total options with Wilderness...

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An Exciting Multisport Adventure

Oku Japan is happy to announce the launch of a new adventure, featuring sea kayaking, hiking, walking, and cycling.Visit the local...

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Dramatic Coasts and Seaside Villages

Explore some of the most beautiful and unspoiled scenery of the Noto Peninsula, on the Japan Sea coast. Riding from peaceful mountain...

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Snow Leopards, New Zealand Coast to Coast, Great Britain's Channel Islands and Japanese Snow Monkeys...

Known for their adventures to destinations off the tourist path that delve deep into a region’s culture, wildlife and cuisine, Wilderness...

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'National Geographic Journeys with G Adventures' Adds 18 New Trips for 2017

G Adventures and National Geographic Expeditions have unveiled 18 new trips for 2017 as part of the National Geographic Journeys with...

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